Unitherm is a Goa-based engineering services specializing in boiler systems, chillers, piping, and industrial fabrication solutions.

 

Unitherm is a Goa-based engineering services specializing in boiler systems, chillers, piping, and industrial fabrication solutions.

With dealership associations with Thermax Limited and Johnson Controls (York Chillers), the company offers sales and servicing of boilers, water & waste treatment plants, steam accessories, and industrial chillers. Their expertise also extends to IBR steam piping, non-IBR utility lines, and fabrication of chimneys, tanks, and structures—serving a wide range of industrial requirements with reliable execution.

Challenges

The company had strong technical capabilities but no digital presence to support growth.

• No website, making it difficult for potential clients to find or understand their services
• No presence on social media platforms
• Zero visibility on search engines
• Limited brand awareness within Goa despite strong offline work
• Focus was only on expanding within Goa, which made targeting more challenging due to the smaller market size

Solution

We built their digital presence from the ground up, with a clear focus on visibility within Goa.

• Website Development:

Designed and developed a clean, user-friendly website with a strong visual feel and structured flow—ensuring users can easily understand their services, offerings, and expertise without confusion.

• Local Keyword & SEO Strategy:

Started with detailed keyword research specific to Goa and built an SEO strategy around location-based searches to ensure the brand appears in relevant queries.

• Social Media Setup & Content Direction:

Created and optimized their social media platforms, followed by a clear content strategy focused on showcasing their products and services in a simple, easy-to-understand manner.

• Content Execution:

Developed content that clearly communicates their offerings, helping potential clients quickly understand what they do and how they can help.

Outcome

The focused approach delivered strong results within a short period:

• Achieved first page rankings on Google within 3–4 months
• Delivered ~85% growth through SEO, significantly improving visibility and inquiries
• Achieved ~60% growth on social media, increasing reach and awareness
• Built strong brand recognition within Goa
• Generated consistent and relevant leads, supporting business growth