R&D Therm India Pvt. Ltd. is a Nashik-based process equipment manufacturing company with over three decades of experience in delivering high-quality, precision-engineered equipment for complex industrial applications.

 

 

R&D Therm India Pvt. Ltd. is a Nashik-based process equipment manufacturing company with over three decades of experience in delivering high-quality, precision-engineered equipment for complex industrial applications.

Their offerings include shell and tube heat exchangers, pressure vessels, air receivers, stacks, tank reactors, deaerators, and distillation columns—serving industries such as chemical, petrochemical, pharmaceutical, agrochemical, and oil & gas with reliable and standards-compliant solutions.

Challenges

• Despite having an existing digital setup, the results were far from effective.
• Already working with a marketing agency, but the execution lacked industry understanding
• Website and social media existed, but were not aligned with their technical offerings
• Content failed to clearly communicate their products, capabilities, and expertise
• SEO strategy was not targeted, resulting in poor visibility and low-quality traffic
• Minimal lead generation through digital channels, impacting overall growth

Solution

With over 18+ years of experience working with engineering and industrial clients, we approached the project with a strong understanding of their industry.

• Content & Communication Revamp:

Redefined their entire content strategy to better reflect their products, applications, and technical strengths—ensuring clarity and relevance for their target audience.

• SEO Strategy Optimization:

Restructured their SEO approach with a focus on industry-specific keywords and high-intent searches, improving both visibility and traffic quality.

• Website Audit & Improvements:

Conducted a detailed audit of their existing website and enhanced it to align with performance goals—improving structure, content flow, and user experience to support lead generation.

• Social Media Structuring:

Organized and refined their social media presence with a clear direction—highlighting products, installations, and real-world applications to build credibility and trust.

Outcome

The strategic shift delivered noticeable improvements in a short span:

• Achieved ~20% growth across social media, with better content showcasing products and installations effectively
• Delivered ~30% growth through SEO within just 6 months
• Improved visibility across relevant industry searches
• Generated consistent and high-quality leads through digital channels
• Strengthened overall brand presence, supporting steady business growth