Kirloskar Corrocoat Pvt. Ltd. was established when Kirloskar Brothers Ltd. entered into a license agreement with Corrocoat Ltd., U.K., pioneers in glass flake coating technology.

 

Kirloskar Corrocoat Pvt. Ltd. was established when Kirloskar Brothers Ltd. (world leaders in pumps and hydraulics) entered into a license agreement with Corrocoat Ltd., U.K., pioneers in glass flake coating technology.

Based in Pune, with over three decades of proven performance, the company has built a strong reputation in delivering long-term corrosion protection and energy-efficient solutions for highly specialized industrial applications across India.

Challenges

• Despite its strong legacy and technical excellence, the brand faced critical limitations in the digital space:
• An outdated website (15–20 years old) built on obsolete technology, resulting in poor user experience and negligible traffic.
• Complete lack of digital presence across key platforms like LinkedIn and other social channels.
• A highly niche target audience spread across select industrial pockets, making discoverability a major challenge.
• Absence of a location-focused SEO strategy, limiting visibility in high-intent regional searches.
• No structured lead generation funnel, leading to untapped business opportunities.

Solution

We approached the project by first aligning deeply with the client’s niche market, technical offerings, and audience behavior.

• Digital Foundation Rebuilt:

Re-engineered their website into a modern, high-performance platform—designed to simplify complex industrial solutions while delivering maximum clarity with minimal, high-impact content.

• Strategic Brand Alignment:

Conducted in-depth brainstorming sessions with internal stakeholders to refine positioning, messaging, and communication tailored to industrial decision-makers.

• Precision-Driven SEO Strategy:

Implemented a dual-layer SEO approach:

National SEO targeting industry-specific keywords

Local SEO focused on key industrial regions to capture high-intent searches

• LinkedIn & Social Media Activation:

Built their presence from ground zero, positioning them as an authority through consistent, insight-led content around products, applications, and industry relevance.

• Content Engine for Niche Audience:

Developed a focused content strategy tailored specifically for a limited but high-value audience—ensuring relevance, clarity, and engagement over volume.

• Targeted Market Approach:

Instead of broad outreach, we strategically focused on industrial clusters where their ideal customers exist—maximizing efficiency and lead quality.

Outcome

• Achieved 1st and 2nd page rankings on Google for key industry-specific keywords.
• Generated high-quality inbound leads, including inquiries from top-tier industrial clients.
• Delivered ~65% growth through SEO, significantly boosting search visibility and discoverability.
• Built a strong LinkedIn presence, resulting in ~40% growth in engagement and reach.
• Increased awareness across relevant industries, making their offerings more accessible and understood.
• Contributed to an overall 7–8% business growth, driven by consistent and qualified digital lead generation.